Blogs
Read expert insights on value management, ROI selling, and boost your sales team’s performance with fresh content from the best minds in the field.
December 16, 2020 | ValueCore Team
Marketing and sales teams operate under separate but related sets of objectives—marketing to drive awareness and bring as many high-quality leads to the top of the funnel as possible; sales to determine which of those leads are potential buyers and quickly and efficiently drive them through the funnel and close as many high-quality deals as they can.
December 9, 2020 | ValueCore Team
Closing sales always takes longer than we would like, and sales often close for amounts lower than we would wish for. What if there were a predictable way to double deal sizes and close them in half the time?
November 25, 2020 | ValueCore Team
Often, companies think they are on track for a customer renewing only to be surprised to discover the metrics they were managing to did not reflect reality. ValueCore CEO, Mike Genstil, speaks with Chris Beall and Corey Frank of the Market Dominance Guys about vanity metrics that can be misleading and a better way to ensure renewals stay on track.
October 29, 2020 | ValueCore Team
One of the most impactful things you can do during the sales process is quantify your product’s value, or ROI (“Return on Investment”), to your customers. But, as always, there’s more than one way to make this happen. Are you using ROI as a pain killer or a vitamin in your sales process? Communicating your product’s ROI is an effective sales tool in any economic climate. During a boom phase, it might be more of a vitamin; you can leverage it to strengthen and build your case for implementing your product or service.
October 5, 2020 | ValueCore Team
It is vital to communicate value to your prospects in a concise way. Why is this so important? According to Gartner’s March 13, 2020 paper, the second most valuable content to B2B buyers is Value Assessment tools. These tools offer a very effective way to showcase your value.
May 12, 2020 | ValueCore Team
There isn’t a proven methodology or class to attend that teaches you how to sell in a world where 30 million Americans have filed for unemployment between mid-March and April 30. Marketing budgets have been hacked – in some cases by 70% or more, as we have learned firsthand from some of our customers in Silicon Valley.
October 27, 2019 | ValueCore Team
ValueCore is excited to announce that Comprehend Systems has joined the many satisfied sales organizations using our value marketing and sales platform. Comprehend Systems is a leader in the Computer Software industry and we couldn’t be happier to show Comprehend Systems prospects just how much value they get by working with a Clinical Intelligence solutions company like Comprehend Systems!
October 17, 2019 | ValueCore Team
The migration to a subscription-based economy and recent hypergrowth of B2B SaaS solutions across marketing, sales, and service categories has spawned the evolution of a handful of new B2B roles: VP of Customer Success, VP of Renewals, and VP of Sales Enablement. The VP of Customer Success is responsible for implementing customers and ensuring they are realizing value from your solution; the VP of Renewals is responsible for securing renewals from existing customers (and in many cases has a larger quota than the VP of Sales!); and the VP of Sales Enablement is responsible for ensuring that the sales team is equipped with the most effective tools and resources, among the thousands that are available on AppExchange.
August 27, 2019 | ValueCore Team
ValueCore is excited to announce that Vendavo has joined the many satisfied sales organizations using our value marketing and sales platform. Vendavo is a leader in the B2B Commerce industry and we couldn’t be happier to show Vendavo prospects just how much value they get by working with a Sales Intelligence expert like Vendavo!
